To win the work for this project, we had to openly submit a proposal to the NounsDAO ‘on-chain’, after a two week session of consultation and critique from the wider community of token holders (resulting in a vote to proceed). 

Once given the greenlight to proceed, we engaged in a co-creation process directly with the DAO founding members and the NFT community en-mass – uncovered latent needs, desires, and most sought-after features, interactions, and design directions for the application.

With this newfound understanding and insight, our team designed a number of custom interactions and novel interface elements that would allow users to explore on-chain Nouns, create their own custom Nouns using the NFT’s asset library, and make their custom Nouns repeat what they say with funny voice filters. This not only made the app enjoyable to use, but also helped to foster a sense of ownership and connection among the community members.

To bring the app to life, we created a robust design UI component system, custom icon set, and colorful visual language that complemented the playful nature of the Nouns brand. We worked closely with developers to ensure that the app was production-ready, complete with the requisite polish and animations that would make it stand out among other web3 apps.

The result of our efforts is a vibrant and fun application that is a reflection of the community's unique values and identity. The application is now home to well over 600 nouns (and growing), and can be downloaded on the App Store.