Contact us
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
Companies often face multiple sources of friction that render innovation a fundamentally risky, expensive, and slow process. Resistance to change, bureaucracy, limited resources, siloed departments, fear of failure, inadequate skill sets, and outdated technology all hinder an organization's ability to make new things and compete in the market.
Our rapid, targeted interventions can help organizations overcome these challenges with rapid product/experience assessments, tactical customer/market research, or scope-limited design sprints. Each of these service packages is designed to promote a culture of change by cutting through the bureaucracy, maximizing resource efficiency, and accelerating the adoption of new processes. In short, they get things done fast, cheaply, in a way that makes your organization more adaptive.
A comprehensive review and analysis of a product's usability, customers, market, and overall experience is essential for companies launching a new product or feature, responding to market shifts, enhancing user experience, addressing performance metrics, and preparing for expansion.
When you need to
Identify areas for improvement
Uncover opportunities for innovation
Inform strategic decision-making
Drive growth and success
Understanding user behaviour and perceptions is vital for successful innovation projects. Even when companies are facing significant obstacles and red tape, a focused research study can provide valuable insights without the need for extensive resources or lengthy approval processes.
When you need to
Gain actionable insights that help validate ideas
Pick a direction or path forward
Inform strategic decisions
Reduce the risks associated with launching new products or features
Bet small, lose small. There are many situations where a compact design sprint can help streamline an otherwise slow and drawn out innovation process. By condensing the product design process into tight, targeted sprints, companies can quickly develop and present concepts to stakeholders and users, learn where they succeed and fail, and turnaround improvements rapidly.
When you need to
Overcome internal resistance to a concept (by prototyping it)
Cheaply demonstrate the potential of new ideas
Remove unneeded steps in the approval process, go around bureaucracy
Minimize the reputational risks associated with project delays or failures
A review and analysis of your product, its usability, customers, market, and overall experience.
A tight, rapid research study with a small participant group to help you answer key questions, de-risk plans, or gain directionality.
A compact ideation and design sprint to get your idea from napkin to mockups in front of the people that matter in record time.
"Shawn, Matt and the Humanistic team brought a number of unique and fresh perspectives to the table, along with an incredible work ethic. They produced high-quality results in a remarkably short period of time and broadened our thinking about what the vision of this organization could be. Working with them was a great spark for creativity and innovation."
Research packages that validate assumptions and get to the truth
of what your customers and stakeholders really think.
A radical array of service packages that enable exceptional new ideas, imbue novel methods, and discover fresh perspectives.
